SOCIAL MEDIA marketing

Where your brand story comes alive and sparks engagement

A direct conduit to your ideal client and a great way to connect with existing customers. Have fun, be authentic and show people what your company represents.

This vintage Porsche 911 S is stored at Strong Porsche in Salt lake City, UT. Some friends and I were allowed back into the garage where some incredible vehicles are stored and this was one of them. The rear grill over the engine is such a beautiful, detailed design i had to capture it. The window light lit the car perfectly. Everything from the color of this particular vehicle to the grates over the engine, the chrome bumper and black license plate. Just amazing.
A woman with a backpack walking down a street
Why social media?

Engage, inspire and grow your digital community

Let’s start with making sure you are on the right platforms for your ideal target market and intended goals. Each platform has a specific audience and a different way to engage from the monolithic Facebook, to the quirky TikTok and everything in between: Instagram, Reddit, Twitch, WhatsApp, SnapChat, LinkedIn, YouTube, X or Twitter, Pintrest....I could go on by you get it.

Once we know who your ideal customer is, we'll suggest a few platforms to best reach them, then we can look at the types of content that may best capture their attention.   From there we’ll throw in a dash of how often to post, types of posts (static, video, shorts, longer form) what time to post and community management.  

What is community management you ask?  Good question, the answer is: responding to all the results of your kick-ass marketing ie: comments, DM’s, questions and related.  You’ve put in all this work to generate sales, engagement, awareness, leads etc, now you have to deal with this by-product, but this is a great place to be and shows you are reaching the right people and you are filling your marketing & sales ‘funnel’.  Let’s connect and get Social!  

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How We get social

Connect With Your Target Audience & Drive Business Growth

Social media offers opportunity to connect with your audience, but there needs to be a clear path from connecting with them to getting them to do something specific.

01

Discovery & Research

As with all our services, it starts with a deep dive into your company. From this we build goals, and these goals direct us to specific social platforms with specific types of content.

OUTCOME

A clear path to proceed which keeps everyone on the same page.

02

Social Use Cases

From profiling products or services, to lead generation, to meme's to driving website traffic to providing customer service. It's a great marketing tool if you know what you are trying to achieve. Otherwise it's just social media.... it can be a time and resource black hole.  

OUTCOME

Using social media to help your company and your clients.

03

Community Management

We designed and executed a great plan that included social which is about building community, engaging with users, answering questions and DM's. A significant part of this tool is actually dealing with all of this engagement. How many times have you reached out, commented or DM'd and crickets. Don't be another negative stat.  

OUTCOME

Understanding this is part of the outcome and allocating resources accordingly.

04

Key Performance Metrics

Regardless of the tools we're using, metrics help us understand if we're doing the right thing. Tracking reach, engagement or conversions to name a few provides insights in to the tools effectiveness.

OUTCOME

Optimizing results to maximize your Return On Investment (ROI).

related work

Brands we’ve Transformed

Here are some of the brands we’ve had the pleasure of working with, helping them understand and redefine their Social Media strategy to achieve their goals.

Rebranding for Success

Sharp End Marketing helped Jack Stoms streamline his digital strategy, resulting in a 40% increase in online engagement within three months

See Case Studies
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